Fire Me™

I never set out to write a takedown of coaching. But after years in the industry, I noticed a pattern: The more support people got, the less they trusted themselves.

Fire Me is a rebellious field guide for anyone who’s outgrown the hype. For leaders who are done being led. For the over-coached and under-confident. For the quietly suspicious. The ones starting to ask, "Who’s really benefiting from this partnership?"

It’s a middle finger to the wellness guru who sold you certainty. To the mindset bro who needed you to stay small. To the spiritual healer who made you doubt yourself just to feel useful. An industry trafficking in self-doubt when you’re raw and at your most vulnerable.

This isn’t about going it alone. It’s a permission slip to walk away from a coach who’s outlasted their value. When promises of transformation feel more polished than personal. More manipulative than helpful.

You’re not broken. You just got convinced you were. This book will help you spot the coaching cult, fire what’s not working, and reclaim the instincts you were taught to second-guess.

Even if that coach is me. 

Written by Stephen Belenky, [Anti] Coach & Co-Founder of Hiddn